John Barnes

Social media remains the fastest-growing medium of communication, with Facebook and Twitter leading the charge at astonishing rates of growth. At over 500 million/100 million users, respectively, it is no longer plausible for businesses to ignore the influence of these powerful networks. After all, they are made up of the audiences business care about most - customers and prospective customers, and those who influence them. The convergence of two important technology trends - cloud computing and social media - hold the key to CRM success. While many companies are still struggling with whether or how to use these technologies in their business, there are success stories - not to mention some very public failures - that we can all learn from. What's most important to understand is that social media has opened up an entirely new way for companies to influence and enga... (more)